Jones Road Beauty CEO Cody Plofker steps down

Jones Road Beauty CEO Cody Plofker has confirmed he is stepping down after more than five and a half years with the brand, including the last 20 months as Chief Executive.

Plofker joined the company as Director of Ecommerce in December 2020 before progressing to Chief Marketing Officer and later Chief Marketing & Revenue Officer. He was appointed CEO in December 2024, working alongside founder Bobbi Brown.

Announcing his departure on LinkedIn, Plofker said his decision to step away from the day-to-day leadership of the business was driven by both personal and professional reasons.

He said: "I am incredibly proud of what we were able to accomplish in around five years and never thought in my wildest of dreams we would be here so quickly.

"This has been an incredible ride and I have learned so much from it. But I also have to be honest with myself about what I enjoy doing and also what the business needs in its next phase. I know for certain this is the right call.

"Professionally, I'd rather be building funnels and running ads than managing people and dealing with various BS that comes with being CEO. I haven't gotten to do the fun stuff in a while.

"For Jones Road, I know the business will be better served by an experienced CEO who has a different skillset than mine and a renewed passion for the business. This is 100% my decision and I have no shame in saying that even though I helped us get here, I am not the right person for the next phase.

"And on a personal level, I've poured almost everything I have into this business. I need time to step back, focus on myself, and enjoy life a little more."

Plofker said he will remain involved with the company as a board member and advisor while the search for his successor gets underway.

Discussing his future plans, he added: "I'm not sure what's next for me. I'm going to take a bunch of time and not rush into anything. But I have some ideas and will continue building with AI, might take some consulting opps, and then will ponder if I want to start something of my own or take a role somewhere."

Founded in 2020 by makeup artist and entrepreneur Bobbi Brown, Jones Road Beauty focuses on clean, multi-purpose beauty products designed to simplify everyday routines.

The brand launched in the UK in 2021 and has continued to expand its portfolio with a steady stream of innovations across skincare, bodycare, fragrance and makeup.