Jones Road Beauty unveils the first of a raft of new launches for Spring

Jones Road Beauty, the multi-tasking beauty brand from legendary make-up artist Bobbi Brown, has unveiled the first of a raft of new additions to its line-up for Spring. 

Landing this week is a new make-up essential The Eyeshadow Stick, which "transforms without trying". Available in eight neutral shades, from Cream to Brown, the stick glides straight onto the lid and can be blended with fingertips or a brush.

The Eyeshadow Stick (£30) can be used for natural looks, even for those who don't typically wear shadow. However the shades are designed to be paired together to enable more dramatic looks. It joins the Sparkle Wash and the Just a Sec shimmer pots, with which the Eyeshadow Stick can also be paired, in the Jones Road eye range.

En Route is an evening counterpart to day fragrance BKLYN

Also new this week is the third Jones Road fragrance, called En Route (£44). It is the first in the collection designed to be worn for evening with the name suggesting the anticipation of a journey to a special night out. It contains notes of lily, tonka musk and jasmine for an unexpected yet elevated scent. It is designed to be the evening counterpart to the existing BKLYN scent, which contains notes of neroli, lemon and sandalwood. The third fragrance in the line-up is Shower, conceived to smell like freshly washed skin.

A number of other innovations are coming down the track for the brand, including new products for complexion and colour. These will be officially unveiled later this Spring, though Brown herself staged an online masterclass this week to demonstrate them to international media.

Brown established Jones Road Beauty in the midst of the pandemic in 2020, delivering a tight range of make-up meets skincare products. The signature Miracle Balm (a multi-tasker for complexion, cheeks and lips) was at the centre of the proposition and remains a best-seller to this day.

Today it offers a wide range of colour and complexion products, skincare and tools. The brand made the first move into bodycare at the start of this year.

Jone Road Beauty is available in the UK via a dedicate website and also in-store and online at Liberty.