Joonbyrd blends beauty and bakery for first-ever pop-up
Dermatological bodycare brand Joonbyrd is blending innovation with indulgence for a new bakery-style pop-up in London’s Notting Hill.
Located at Crème, the cult-favourite cookie spot on Blenheim Crescent, The Joy Bakehouse will take place on 25 October.
Inside, guests can expect a range of complimentary treats, including free Crème cookies, Joonbyrd product samples, and exclusive giveaways.
Limited-edition merchandise will also be available, alongside the opportunity to win products and curated prizes for themselves and their friends.
To sweeten the deal further, the first 40 guests to the pop-up on Saturday 25 October will receive a special gift.
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While many pop-ups prioritise visual spectacle, this one promises to engage the senses on a deeper level - inviting guests to experience scent, texture, and taste in an immersive way.
The activation also celebrates the debut of Joonbyrd’s new holiday kits, launching just in time for the 2025 gifting season.
Joonbyrd is a British bodycare brand founded in 2024 by dermatologist Dr Alexis Granite. Drawing inspiration from her Persian heritage -‘Joon’ meaning soul or life - and childhood memories of her grandmother’s scented lotions, Dr Granite created Joonbyrd to blend clinical efficacy with joyful self-care rituals.
The brand’s formulations, powered by its proprietary ALXmd04 technology, combine active ingredients, botanicals, prebiotics, and adaptogens to deliver visible skin benefits while uplifting the senses.
