Joonbyrd to boost brand visibility with new London pop-up
British bodycare brand Joonbyrd is hosting a one-day pop-up at Shreeji Newsagents later this month, inviting guests to "rethink the way they care for their body".
Located at 6 Chiltern Street in London, the activation will take place on Wednesday 25 February, from 8.30 am to 4 pm.
As part of this, guests will have the chance to meet Joonbyrd founder and dermatologist Dr Alexis Granite, as well as explore the brand’s products, textures and fragrances.
Those attending will also receive exclusive gifts with purchase and can enjoy complimentary coffee and freshly baked banana bread while browsing the collection.
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Founded in 2024, Joonbyrd is inspired by Grantie’s Persian heritage - ‘Joon’ meaning soul or life - and her childhood memories of her grandmother’s delicately scented lotions. She created the brand to unite clinical efficacy with joyful, mood-boosting self-care rituals.
Powered by its proprietary ALXmd04 technology, the science-backed brand's formulations blend high-performance actives with botanicals, prebiotics and adaptogens to deliver visible skin results while "uplifting the senses".
Bestsellers include the Daydreamer Firming Body Serum, Moon Swim Body Wash and Confetti Sky Hand Treatment.
The new activation follows Joonbyrd’s first-ever pop-up last year, when the brand took over cult-favourite cookie destination Crème in Notting Hill for a bakery-style experience in October, and strengthens its connection with consumers as it targets further growth.
