Justmylook opens flagship store with interactive TikTok space

Online beauty retailer Justmylook has opened its debut physical store in Brighouse, West Yorkshire, offering more than 40 brands in one space.

The shop features an interactive area, showcasing a hand-picked selection of TikTok’s most viral products, inspired by the #TikTokMadeMeBuyIt trend.

The store will stock over 2,000 products available from its online offering, including exclusive haircare ranges, on-trend cosmetics, skincare favourites from Olaplex and Dermalogica, and luxury perfumes from brands such as Yves Saint Laurent and Giorgio Armani.

Luke Williams, Director at Justmylook said: “This store will act as a one-stop-shop where shoppers can pick up all their favourite items from a large selection of well-known beauty brands. The first of its kind to have an interactive area where consumers can shop from a selection of TikTok’s trending products, this store aims to pave the way for trending beauty in the retail space.”