K-beauty retailer Skin Cupid to open first-ever UK flagship

Korean skincare retailer Skin Cupid has signed a 10-year lease for its debut UK flagship at Ilona Rose House on London's Charing Cross Road.

The global retailer will occupy a prime corner unit spanning 3,000 sq ft, strategically located just 100 metres from Tottenham Court Road Station.

It follows the success of Skin Cupid’s pop-up at The Outernet in London over the festive period, which took place from 7-22 December 2024.

Melody Yuan, founder and CEO at Skin Cupid, said: "We are excited to open our first flagship store in the heart of London. Every detail has been thoughtfully designed to reflect the way we connect with our community.

"We’ve created a space where people can immerse themselves in Asian beauty and feel at home in an environment rooted in care, inclusivity, and fun. We believe the future of retail is experiential, and this store brings that vision to life in a way that feels true to our brand and community."

Founded in 2020, Skin Cupid has established itself as a trusted platform for Korean skincare enthusiasts. It boasts exclusive partnerships with some of the region's most sought-after brands, including Anua, Ongredients, Nacific and Kundal, which are popular both in Korea and internationally.

The retailer's first UK store at Ilona Rose House forms part of Soho Estates’ largest mixed-use development to date, with neighbouring retail and leisure businesses including TK Maxx, Uniqlo and Soho Place.

Callum White, Associate Director in Central London Retail at Savills, said: "Skin Cupid is quickly becoming a K-Beauty powerhouse.  Home to the largest Asian beauty community in Europe, it is now starting the journey into physical stores.

"We are delighted to be working with Skin Cupid as it grow its bricks-and-mortar presence globally. This store will offer a one-of-a-kind members-only exclusive range, immersing customers in the vibrant world of Korean beauty."