K18 announces exclusive UK distribution deal
Biotech-powered haircare disruptor K18 is strengthening a commitment to the UK’s professional salon community with the announcement of an exclusive new distribution strategy.
In a move that underscores its pro-first ethos, K18 has appointed Capital Hair & Beauty and Sweet Squared as its sole UK distributors for the professional market. The partnership will streamline access to K18’s salon innovations, education resources and tailored support across the country.
The agreement sees Sweet Squared join the K18 family as a new distributor, servicing professional salons across England and Wales. Meanwhile, Capital Hair & Beauty, a longstanding partner of the brand, will continue to distribute across England, Wales and Scotland, both online and via its network of stores.
Suveen Sahib, CEO and Co-Founder of K18, said: "We’re proud to join hands with Sweet Squared and Capital Hair & Beauty as our exclusive salon partners in the UK.
"Both partners embody the values we hold dear—community, creativity, and a deep commitment to education. This partnership opens up exciting new possibilities to empower our stylist community across the UK and elevate the future of haircare together."
K18 is a biotech brand founded in 2020 by Suveen Sahib and Britta Cox. Known for its breakthrough haircare innovation, K18 developed a patented peptide technology that repairs hair at a molecular level. The brand’s hero product, the K18 Leave-In Molecular Repair Hair Mask, has become a cult favourite among professionals and consumers alike, offering salon-quality results that restore strength, softness, and elasticity to damaged hair.
The shift aims to give more stylists consistent access to K18’s pro-only products and biotech-backed innovations.
