K18 celebrates latest launch with pop-up at Harrods
K18 has opened an exclusive pop-up at Harrods, marking a "significant milestone" as the brand continues to target growth in the UK.
Situated in the luxury department store's ground floor beauty hall, the pop-up spotlights the launch of K18’s new "groundbreaking" innovation in anti-ageing haircare.
Open until 14 May, the activation invites guests to discover the new AstroLift Volume Spray, as well as explore the brand's wider range and access personalised consultations.
It also features a custom "play to win" pinball machine, where visitors can test their skills to win products samples, promising to add energy and fun to the experience.
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Designed to visibly lift, firm, and smooth the hair fibre from root to tip, AstroLift brings the science of skincare to hair - promising to deliver instant results with long-term benefits.
Powered by K18PEPTIDE, the lightweight spray reverses bounce-depleting damage that can impact all hair types - especially fine, fragile, aging + breakage-prone hair.
The new product launch reinforces K18’s mission to "blend cutting-edge science with everyday haircare rituals".
Founded by Suveen Sahib and Britta Cox in 2020, the fast-growing brand specialises in products that address hair damage. It was acquired by Unilever in 2023 and continues to be buoyed by surging popularity on social media.
