K18 returns to Harrods for latest pop-up as it deepens UK roots
K18 is returning to Harrods for its latest pop-up, taking its FutureIQTM Hair Longevity experience to customers from 16-28 September.
The activation will be hosted at The Library at Harrods, allowing visitors to explore K18's FutureIQTM Hair Longevity product, while receiving a free scan analysis consultation to gain a better understanding of their individual scalp and hair needs.
The FutureIQTM Hair Longevity product was launched in July 2026 for haircare professionals, with a general retail rollout at the beginning of August.
The latest activation follows K18 x Space NK hosting an interactive pop-up hair lab at Battersea Power Station in August 2026, to celebrate the new product launch.
In March 2025, the brand also hosted a pop-up in Harrods to spotlight the launch of its "groundbreaking" innovation in anti-ageing haircare – the AstroLift Volume Spray.
All three activations form part of US-founded K18's continued efforts to deepen its roots in the UK. In December 2025, it announced a new partnership with Ruuby, the at-home beauty and wellness platform, to deliver an innovative at-home blow-dry powered by K18’s new HeatBounce technology.
The same year, K18 appointed Capital Hair & Beauty and Sweet Squared as its sole UK distributors for the professional market. The partnership streamlined access to K18’s salon innovations, education resources and tailored support across the country.
More recently, K18 introduced an initiative aimed at supporting educators and stylists who are influencing the future of the professional hair industry.
In an interview with TheIndustry.beauty, K18 founder Suveen Sahib noted that building cultural relevance in specific cities and strengthening relationships with professional stylists was central to the brand’s growth.
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The K18's FutureIQTM Hair Longevity Hair Longevity product marks K18 "first step into a new category"
The company calls the new product its "most significant innovation" since its breakthrough molecular repair mask, and its "first step into a new category: hair longevity".
K18, which operates in the field of synthetic biology for beauty, focuses on improving hair health at a structural level rather than relying solely on surface treatments. The brand reports significant global reach, including widespread social media visibility, industry awards and distribution in more than 100 countries. It was acquired by Unilever in 2024.
