Kate Moss to launch cosmetics line to rival the likes of Victoria Beckham Beauty

Supermodel Kate Moss is the next celebrity in the line of succession to launch a cosmetics line, following on from her wellness brand Cosmoss. 

A trademark for the collection was filed by Moss in December 2023 with the application later approved this March. The cosmetics line is expected to include mascaras, eyeshadows, blushes and lip glosses. Interestingly, it'll be sold under 'Kate Moss' rather than her wellness brand Cosmoss.

Plans are yet to be announced, however, the patent includes a handwritten logo featuring Kate’s name followed by a love heart, according to documents seen by The Mirror. Documents sent to the Intellectual Property Office also show a slew of other possible products, including Kate Moss eyewear and stationery.

This isn't the supermodel's first foray into cosmetics. Back in 2016, after a 15-year partnership with the brand, she teamed up with Rimmel on a line of red-hued lipsticks and nail varnishes.

This new venture follows the establishment of her wellness brand. The supermodel turned entrepreneur launched Cosmoss, pun intended, in 2022. Grounded in a "deep, personal connection to wellbeing, spirituality, and optimism", the brand draws on Kate’s wellness journey.

The collection features six sustainably sourced products, including teas and cleansers, that offer natural remedies to restore and rebalance. Just recently, the brand opened a counter at the esteemed department store Liberty, which coincided with the launch of Cosmoss Incense Sticks - a new addition to the award-winning Sacred Mist fragrance family.

However, the company owed lenders more than £405,000 in April last year. Just as Victoria Beckham Beauty brought the spice girl financial success - thanks to her sellout Kajal eyeliners - maybe Kate Moss will reap the same seeds with her debut cosmetics line.