KAYALI expands distribution in Boots following "rapid" growth

KAYALI, the luxury fragrance brand founded by beauty mogul Mona Kattan, has announced a major expansion in its distribution within Boots stores across UK and Ireland.

The brand's collection of fragrances is now available across 402 Boots locations, reflecting its continued growth.

Mona Kattan, Founder of KAYALI

Its move to the prominent backwall fragrance zones in Boots stores attempts to enhance the brand's visibility and accessibility, ensuring that more customers across the UK and Ireland can experience the luxury scents.

"Boots has been an amazing retail partner and we're so thankful for its support and belief in our vision. 2024 has been an incredible year for KAYALI thus far and this expansion is a true testament to the relationship we have built with Boots and our community," said Kattan.

Founded in 2018, KAYALI provides a modern fragrance experience inspired by Kattan's Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love.

Each fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jewelled bottles.

The expansion of KAYALI comes as Boots continues to bolster its beauty offer, having recently added a number of trending brands to its line-up, with plans for additional brands to launch over the summer.

The health and beauty retailer also now offers more than 160 services online or in-store, including a new Skin Condition Diagnosis service and a treatment for skin ageing and hyperpigmentation, further strengthening Boots position as the "one stop shop for skincare".

It also comes as Boots continues to revamp its store estate, with plans to upgrade a further 70 stores this year and 100 more next year.