Kayali partners with Space NK to expand UK reach

Kayali is expanding its retail presence across the UK and Ireland through a new partnership with Space NK.

The fragrance brand is now available online via the retailer, with an in-store rollout scheduled for 10 March across 19 locations, including Birmingham, Oxford Circus, Belfast, Bath, Stamford, Liverpool, Cardiff and Meadowhall.

Customers will be able to explore 24 fragrances in-store, including Vanilla and Yum Boujee Marshmallow, introducing Kayali’s layering concept and mood-led approach to fragrance.

Mona Kattan, founder and CEO of Kayali, said: "This launch is a huge moment. Space NK is a leader in fragrance discovery and partnering with a premium retailer that champions curation and storytelling feels like a natural next step for our brand.

"It allows us not only to introduce Kayali to a wider audience but helps us to continue to build a community of fragrance lovers who aren’t afraid to explore, experiment, and truly play with scent."

Founded in 2018 by beauty entrepreneur Mona Kattan, Kayali is inspired by Middle Eastern fragrance traditions, emphasising scent layering to create personalised combinations, presented in distinctive, jewel-inspired bottles.

The new launch comes as Space NK’s fragrance category continues to grow, with a new pop-up also planned to highlight its ongoing investment in the category for National Fragrance Week.

Shannon Monteith, Category Director at Space NK, said: "The fragrance category at Space NK has experienced extraordinary growth, and we are thrilled to welcome Kayali, one of the industry’s most sought-after brands, into our portfolio.

"Together, we have a powerful opportunity to introduce Kayali to new customers eager to discover the brand across both our stores and online."