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Key Tech and Trends for 2024: Future proof your beauty business for the next year and beyond in partnership with BigCommerce
20 December 2023

Our latest beauty report is brimming with key tech and trends, case studies (including Elemis, John Lewis, Liberty and Charlotte Tilbury to name a few) and actionable insights to drive your e-commerce business forward in 2024.

Beauty is booming and shows no signs of stopping. In 2022 the global beauty market – defined as skincare, fragrance, makeup, and haircare – achieved $430 billion in revenue according to McKinsey and is expected to reach $580 billion by 2027.

The forces behind that growth are many and varied from an explosion in educational social media content to economic factors that favour the “lipstick effect” (i.e. offering small gifts to self when times are tough).

But within the wider macro movements there are very specific trends, largely driven by technology, that are helping brands and retailers to drive growth and loyalty in a very crowded market; influencers have turned into product development collaborators and new subscription-based business models are gaining momentum, to name just two.

In this extensive 33 page report, produced by in partnership with BigCommerce, we outline the key trends for brands and retailers to adopt and adapt to future-proof their business for 2024 and beyond, and to ensure they can continue to benefit from great beauty boom.

Download this report to gain invaluable insights into the tech and trends every ecommerce professional should know for 2024 in beauty.

For your FREE full report download, please complete the form below

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