Keys Soulcare launches into suncare

E.l.f. Beauty's Keys Soulcare brand has launched its first-ever suncare offering with a new Protect Your Light Daily Moisturiser SPF 30.

Founded by music artist Alicia Keys earlier this year, Keys Soulcare is lifestyle beauty brand inspired by her personal skincare journey and offers a range of clean makeup, skincare and bodycare.

The new suncare has a dermatologist-developed, vegan and cruelty free formula to help protect, moisturise and hydrate skin without leaving a white cast. Infused with squalane and niacinamide, the Protect Your Light Daily Moisturiser is also designed for all skin types.

Alicia Keys, the brand's founder, said: “Everybody has been asking for this SPF offering and I’m so happy it’s here. It’s lightweight, there’s no white residue, it works and it reminds us to us to protect our light and keep paying attention to you. It’s our first offering with broad spectrum SPF and this is so important."

Kory Marchisotto, President at Keys Soulcare, added: “With Keys Soulcare, Alicia invites all of us to walk in our own strength and nurture an empowered state of mind. Protect Your Light is another chapter in this journey, protecting you from the sun’s rays while helping you feel more powerful in your own skin.”