Kiehl's welcomes new Marketing Director

L'Oréal-owned skincare brand Kiehl's has appointed Darren Hewitt-McLaren as its new Marketing Director.

Hewitt-McLaren previously served as Head of Activation Marketing for the US beauty group's luxury division.

Prior to this, he was Global Brand Marketing & Communications Consultant at Gisou by Negin Mirsalehi.

He has also held various marketing and communications roles at British skincare brand Elemis, as well as PR agencies Aisle 8 and Seen Group.

Darren Hewitt-McLaren

In a post on LinkedIn, Hewitt-McLaren said: "I’m happy to share that I’m starting a new position as Marketing Director - Kiehl’s at L'Oréal!"

Kiehl's, founded in 1851 by John Kiehl, began as a New York City apothecary and has grown into a globally respected skincare brand.

Known for its science-backed, naturally-inspired formulations, the US-based brand offers skincare, haircare, and bodycare products in minimalist packaging. It was acquired by L'Oréal in 2000.

The appointment comes as Michalis Zodiatis joins L'Oréal UK & Ireland as Head of Communications & Engagement for the Luxe Division. He was previously Head of Communications at DREST for three years, as well as at The British Fashion Council until March 2019.

In a post on LinkedIn, Zodiatis said: "It's an incredible opportunity to be part of such a dynamic business, championing the image of the division and working with some of the most iconic (and personal favourite) luxury brands in the world."