Kiko follows Sephora's example and heads to the North East's Metrocentre

Kiko Milano has been snapping up prime retail spots over the UK like it's going out of fashion. First Angel Central in London, then Braehead Shopping Centre in Glasgow and now it has turned its attention to the North East.

The Italian beauty brand is due to open at Metrocentre this Autumn. The 1,624 sq ft unit will be in the centre’s Lower Red Mall, marking Kiko’s largest store in the North East. The store will feature an extensive range of makeup, skincare, suncare, and hair care products, along with personalised beauty consultation services.

Kiko will complement Metrocentre's existing beauty line up that includes H Beauty and the hotly anticipated Sephora, which opens in September. This reflects consumer demand for high-calibre cosmetics brands in the region.

Paul Devin, Country Director of the UK and Ireland at KIKO Milano, said: "As we continue our ambitious growth plans, bringing our brand to Metrocentre is one of the most exciting pillars of our strategy. With such an iconic shopping destination that has a great beauty offering, we cannot wait to bring our high quality Italian designed and made products to the consumers of the North East."

Ben Cox, Director at Sovereign Centros from CBRE, added: "This latest signing reaffirms Metrocentre’s status as the premier shopping destination in the North East. KIKO Milano’s arrival on Red Mall is another great addition to the varied beauty offered at Metrocentre.

"With Sephora also less than a month away from opening, it is an exciting time for the beauty-conscious shopper, due to our real breadth of choice. This letting underscores Metrocentre’s commitment to expanding and diversifying the category, and enhancing the overall experience."

In April, it was revealed that LVMH-backed L Catterton acquired a majority stake in Kiko Milano. The was established by Antonio and Stefano Percassi in 1997. The founding family will continue to retain a minority stake in the company, with Antonio Percassi remaining as President and Simone Dominici as CEO at the firm.