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Kim Kardashian reveals return of cosmetics and fragrance lines

Sophie Smith
26 June 2023

Kim Kardashian has announced the return of KKW Beauty and KKW Fragrance as she teases new products expected to launch later this year.

Revealing the plans on Twitter, Kardashian shared that the KKW lines will fall under the SKKN by Kim umbrella - allowing customers to purchase all beauty categories from one site.

She said: "This year!!! It is coming!!!! All your faves.

“It is all dropping from SKKN and will be all of the neutral amazingness you could ever want.

“Everything that is just for your skin and applied on the skin will all be on our one site under the SKKN brand.

“And I promise it will be worth the wait."

Looking ahead, Kardashian also teased the launch of "some amazing new fragrances" that will launch under the SKKN brand.

She added: “I wanted there to be one site where you guys can get it all and not go to three places for beauty products.”

Global beauty group Coty, which is also the owner of Kylie Cosmetics, acquired a 20% stake in KKW Beauty in 2020.

However, Kardashian later closed KKW Beauty and KKW fragrance in 2021 and 2022 respectively as part of a rebrand.

In June 2022, she launched SKKN By Kim with a new skincare range to "bridge the gap between dermatological experts and people at home seeking high-performance skincare".

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