Klarna launches in-store payments with new physical card

Global payments and shopping platform Klarna has announced the launch of its new Klarna Card in the UK. 

With a waitlist of 400,000 consumers, the new physical card brings Klarna's flexible payment experience in-store and aims to offer consumers greater control, transparency and choice over how they pay.

Emphasised by Klarna, the launch is a "major step" in the company's journey to provide UK consumers with the flexibility to pay later for purchases everywhere, without the risks of interest and revolving credit.

The card launches with Klarna’s Pay in 30, which allows consumers to pay anytime up to 30 days after purchase, with plans to add additional payment options in the future.

Alex Marsh, Head of Klarna UK, said: "Consumers are rejecting credit products which charge double-digit interest rates while allowing repayments to be put off indefinitely.

"For online purchases where credit makes sense, buy now pay later has become the sustainable alternative with no interest and clear payment schedules. The launch of Klarna Card in the UK brings those benefits to the offline world, giving consumers the control and transparency of BNPL for all of their in-store purchases.”