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Klarna reveals items dominating this year's Black Friday wishlists

Sophie Smith
26 November 2021

Global payments and shopping platform Klarna has revealed new data highlighting the most wanted products across the UK this Black Friday.

The data shows that Nike and Adidas trainers, Apple Airpods, Playstation 5s, Xbox One consoles and Nintendo Switches were amongst the most wishlisted items by UK shoppers in the lead up to Black Friday.

One of the most wishlisted categories is perfumes, with Klarna’s data revealing that the most in-demand perfumes from UK consumers include Dior Sauvage, Yves Saint Lauren Black Opium, Mugler Alien, Paco Rabanne 1 Million and Olympea.

Klarna also found that 56% of UK online shoppers were ahead in knowing what to buy during the Black Friday sales and 61% set an overall budget, compared to 35% and 48% of in-store shoppers.

Emily Thomas, Klarna UK Consumer PR Lead, said: “Black Friday continues to be a shopping trend that UK consumers love to participate in, with many who plan in advance what they will purchase on the day. This year is no different with UK shoppers  snapping up the best deals and discounts ahead of the Christmas rush at a price that is right for them."

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