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KMI Brands achieves B Corp certification

Sophie Smith
08 June 2023

KMI Brands, the creator and distributor of Noughty and Plantopia, has achieved B Corp certification.

Administered by nonprofit B Lab, B Corp is a certification that covers over 300 questions on governance, workers, communities and impact on the environment.

KMI Brands joins the B Corp movement of over 6,279 companies globally and 1,500 companies in the UK, including The Inkey ListElemisAesop and SBTRCT.

In its assessment, KMI Brands achieved an overall score of 80.2. To qualify as a B Corp, businesses must score 80 or over. The median score for "ordinary businesses" who complete the assessment is currently 50.9.

Founded in 1993, KMI Brands is the creator and distributor of beauty and wellbeing brands Noughty and Plantopia, as well as the licensed distributor of Ted Baker fragrances and toiletries.

Rachel Parsonage, CEO of KMI Brands, said: "It was a tough yet rewarding process to go through but being a B-Corp Certified business will enable us to drive the business forward, making a positive impact on people and the planet.

"By holding ourselves accountable to rigorous standards, we can drive innovation and continue to deliver long-term value to our customers, employees, suppliers, and partners.

"The B Corp community is also a real focus for us. I am a huge advocate of sharing, supporting and acting versus complaining and chastising all that is wrong with business and commerce today. This feels like a good place for KMI Brands to be right now and I cannot wait for the future and make a contribution to the B Corp community as well."

Earlier this year, KMI Brands celebrated its 30-year anniversary with a series of new sustainability targets inspired by the UN Sustainability Development Goals. These include:

  • 100% plastic neutral by 2025.
  • 20% less packaging (in weight) by 2030.
  • Zero waste to landfill by 2030.
  • Traceability of supply chain by 2030.
  • All packaging material to be recyclable or compostable by 2030.
  • 95%+ biodegradable formulas by 2030.
  • Net zero GHG emissions by 2050.

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