KMI Brands appoints new COO to drive growth

KMI Brands, the licensed distributor of Ted Baker toiletries and cosmetics, has named Chris Antliff as its new Chief Operating Officer.

With a background in supply chain and logistics, Antliff has over three decades of experience working with retailers including Boots and Tesco.

Antliff first joined KMI Brands as a Senior Business Consultant in 2021, where he was "instrumental" in stabilising the company's operations in the US and Canada, as well as assessing and implementing strategic focuses in the UK.

Chris Antliff, newly appointed COO at KMI Brands

As Chief Operating Officer, Antliff will work with the company's leadership team to "streamline processes, enhance productivity, and drive overall growth".

He will implement improved management practices, as well as lead initiatives to reduce the company's carbon footprint, aligning KMI Brands with its commitment to sustainability and recent B Corp achievement.

Founded in 1993, KMI Brands is the creator and distributor of beauty and wellbeing brands Noughty and Plantopia, as well as the licensed distributor of Ted Baker toiletries and cosmetics.

Rachel Parsonage, CEO of KMI Brands, said: "We are thrilled to have Chris join our team as Chief Operating Officer. His extensive experience, coupled with his global knowledge in logistics and contract packing, makes him an invaluable asset to our organisation.

"As we grow, it is key to have this role assessing strategic operational needs and ensuring the business keeps agile, lean, and focused on good operational and cost controls. Chris's expertise and dedication to operational excellence will undoubtedly contribute to our continued success."