KŌDŌ relaunches sold-out Reemie's Cakes collaboration Choco Banane

KŌDŌ, the London-based home fragrance brand, has relaunched its Choco Banane scent, created in collaboration with Reemie's Cakes, following the rapid sell-out of its debut drop.

The home fragrance, which was inspired by Reemie's Cakes' chocolate banana bites, was first launched as a limited-edition release, and now returns in a smaller 30ml format. 

The fragrance is built around a bakery-style scent profile, designed to evoke a warm slice of banana cake paired with coffee, the brand explains. 

It is described as soft and indulgent, a "sweet treat" fragrance intended to bring comfort into the home.

The brand positions the fragrance as not just a scent but a daily ritual that is meant to enhance a space, highlighting a broader shift in how home fragrances are used less as a finishing detail and increasingly seen as an integral part of shaping environments and emotional states.

KŌDŌ' has positioned itself within the home fragrance category through a combination of cleaner formulations and food-inspired scent development.

According to the brand, its products are free from phthalates, parabens and unnecessary additives, which it says makes them a lighter alternative to traditional room sprays while maintaining depth and performance.

With the release of its Choco Banane scent KŌDŌ taps into a larger movement in the beauty and fragrance space, that sees ingredients that have gained cultural relevance through food and drink often finding a second life in beauty.

Bananas specifically have seen a resurgence in customer's minds, with searches for “banana skincare” rising by 22% in recent months. 

According to new insights from Fresha, banana-based beauty products align with growing demand for what it describes as "edible" beauty - products that feel more natural, approachable and recognisable to consumers, rather than relying on ingredients that may be unfamiliar to mainstream audiences.

From Rhode’s Caramelized Banana Peptide Lip Treatment to Prada's banana lip balm, there have been quite a few banana-themed beauty launches recently.