Kosas expands UK presence with Space NK and Sephora deals

Following a "rise in global consumer demand", US-based beauty brand Kosas has expanded its presence in the UK with Sephora and Space NK. 

Founded by Sheena Zadeh-Daly in 2015, Kosas offers "next-level, clean beauty that’s about revealing, expressing and feeling comfy in your skin". The brand's range of skincare-infused cosmetics includes a Revealer Concealer, Brow Pop Duel-Action Defining Pencil, 10-Second Eye Gel Watercolour Eyeshadow and Wet Lip Oil.

The roll out of Kosas begins online at Sephora and in the beauty retailer's new store at Westfield London. Opening today, 8 March 2023, the store marks Sephora's return to bricks and mortar retail in the UK.

Madeleine Harries, Head of Commercial Development at Sephora UK, said: "We are very excited to announce that Kosas will be launching both online and in-store at Sephora UK. This is an exciting extension of the global relationship between Sephora and Kosas, and will be the first time that Kosas is available in-store in the UK."

Kosas is also launching online and in 22 Space NK stores from 14 March, with plans to be over 30 stores by the end of 2023.

The brand expects its launch at Sephora and Space NK to generate "significant growth within the UK market that will mimic its US fast-growth dominance".

Suze College, Head of Buying at Space NK, said: “This makeup brand has been on my SpaceNK must stock hitlist for years and it’s finally here. Kosas’ skin-improving and clinically proven formulas are easy to use and all about revealing your best self. From its OG bestselling lip oils to the Tiktok trending, can’t keep it in stock concealers, every formula is innovative and user considered.”