‘Kylie Cosmetics by Kylie Jenner Glam Park’ to come to Covent Garden Piazza

Kylie Cosmetics has partnered with Covent Garden to engage fans with its ‘Kylie Cosmetics by Kylie Jenner Glam Park’ – a fully immersive and unique beauty experience to celebrate the latest cosmetic and skincare launches and summer glam looks, running from 11-14 August 2022.

Visitors will have the opportunity to enjoy a wide range of beauty offers including bespoke make-up and skin consultations, a virtual reality world to try different looks, a beauty studio and shop in partnership with Boots - including a 20% saving on selected items - interactive games, complimentary giveaways, and “endless social sharing moments”.

Kylie Jenner said: “I am so excited about bringing the Kylie Cosmetics Glam Park to Covent Garden in London as I want my fans to be able to try my high performance, vegan, clean and cruelty-free make-up and skincare products in person whilst also being able to have fun with the brand and achieve the latest summer glam looks.”

Michelle McGrath, Executive Director at landlord Capco Covent Garden, commented: “We are always seeking innovative new brands and experiences to bring to Covent Garden, and this immersive, one-of-a kind installation from Kylie Cosmetics is part of a sustained programme of introducing unique and exciting brands, creating a diverse and rich shopping experience.”

Guests are being encouraged to register using the Kylie Cosmetics Glam Park eventbrite page and to show their confirmation to receive priority access. However, guest registry will also be offered on-location, facilitated through brand ambassadors located near the entrance on a first-come, first-serve basis.

Kylie Cosmetics formulas have been created without animal oils, parabens, or gluten, along with a long list of over 1,600 other potentially harmful and irritating ingredients. All products have been formulated with carefully selected ingredients that help improve and support the healthy appearance of skin.

Beauty company Coty, the owner of Cover Girl and Rimmel London, acquired 51% of Kylie Jenner's beauty brands - Kylie Cosmetics and Kylie Skin - for $600m in 2019, with the aim of working with the reality TV star to develop the business into a global success story.