Kylie Cosmetics celebrates 10 year anniversary with nostalgic ‘King Kylie’ comeback

Kylie Jenner is celebrating a decade of Kylie Cosmetics - the brand that turned a viral lip trend into a billion-dollar beauty empire - with a limited-edition throwback collection titled The King Kylie Collection. Launching globally on 18 October, the drop revisits the glossy, rebellious energy of Jenner’s early 2010s aesthetic that first sent shockwaves through the beauty industry.

The collection is a tribute to the "King Kylie" era. Remember the turquoise hair, overlined lips and Tumblr-era cool that defined Jenner’s rise? It brings back cult favourites like the True Brown K and Dead of Knight Matte Lip Kits, alongside new high-shine lip glazes and eyeshadows inspired by her ever-changing hair colours.

Jenner said: "I’m incredibly proud to be celebrating 10 years of Kylie Cosmetics. I’ve loved makeup for as long as I can remember, and I’m so grateful that I have the opportunity to create and share products I use every day with my fans worldwide. I’m so excited to introduce my King Kylie Collection - it’s been amazing to look back at all my past looks and reflect on where it all started."

But Kylie isn’t just marking the milestone with makeup. True to her roots as one of the original social media beauty disruptors, she’s also released a nostalgic music video and track. Jenner is seen embracing the high-glam, pastel-drenched world that made her an internet phenomenon a decade ago.

@kyliejennerGLOSSES PART TWO: KING KYLIE RETURNS 👑♬ original sound - Kylie Jenner

The King Kylie Collection includes: King Kylie Eyeshadow Palette, King Kylie Matte Lip Kits, King Kylie Supple Kiss Lip Glazes, King Kylie Loose Powder Highlighter and King Kylie Highlighter Brush.

The launch underscores just how far Kylie Cosmetics has come. What started with the now-iconic Matte Lip Kit has evolved into a global brand spanning colour cosmetics, skincare and fragrance.

The King Kylie Collection launches 18 October at KylieCosmetics.com.