Kylie Cosmetics' new launch sells out within 48 hours

Kylie Cosmetics's new Gloss Drip and Glow Balm have sold out within 48 hours of the products being launched.

The beauty brand, owned by Kylie Jenner, launched its new Gloss Drip and Glow Balm on 6 July, having teased and promoted the products on Instagram over the past two weeks ago.

The Gloss Drip, which is priced at £14, sold out within 24 hours and is currently listed as out of stock on the brand's website.

Described as the "the ultimate summer gloss for a juicy, reflective mirror-like shine", the Gloss Drip launched with four sheer shades in underestimated, besitos, stop staring and match my energy.

The Glow Balm is now also out of stock on the brand's website. Priced at £16, the lip and cheek tint launched in four shades of feelings neutral, off the clock, pink me up and doin the most.

Kylie Jenner originally embarked on her beauty business in 2015 with the launch of Kylie Lip Kits. With the backing of Coty, she has since expanded across multiple categories, launching Kylie Skin in May 2019, Kylie Baby in 2021 and relaunching Kylie Cosmetics in July 2021.