Lacoste buys back fragrance license and signs with Interparfums SA
The fashion and sportswear brand bought its license from Coty for an undisclosed sum and subsequently signed a new worldwide exclusive 15-year fragrance license agreement with Interparfums, effective 1 January 2024.
Under this agreement, including an entrance fee of €90 million, Interparfums will be responsible for the creation, development, production and marketing of all perfume and cosmetics lines under the Lacoste brand, in selective distribution as well as in the Lacoste boutique network.
The launch of the first new perfume line is scheduled for 2024.
Founded in 1982, Inter Parfums, Inc. develops, manufactures and distributes prestige perfumes and cosmetics as the exclusive worldwide licensees for brands including Abercrombie & Fitch, Coach, DKNY, Hollister, Jimmy Choo, Karl Lagerfeld, and Kate Spade. Through its global distribution network, the company’s products are sold in over 120 countries
Thierry Guibert, Lacoste President, stated: “Interparfums' proven know-how and creativity will be key assets to continue the development of our fragrance category, which plays a significant role in Lacoste's reputation. Our common vision will enable us to take an approach that is increasingly in line with the brand's strong identity codes, whose fragrances still have great potential.”
Jean Madar, Chairman and CEO of Inter Parfums, Inc., added: “Lacoste is an emblematic brand in the world of fashion and sport with a very high level of awareness and desirability throughout the world. The management team has a clear and precise vision of the brand's great development potential, which will also allow us to take the perfumes higher and further. This is an important new strategic step in the life of Interparfums. We are delighted and thrilled about this exciting partnership.”