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Lady Gaga's Haus Labs announces foundation line with 51 shades

Tom Shearsmith
01 September 2022

Lady Gaga's beauty brand Haus Labs has announced the launch of its very first line of foundation, due for release 8 September 2022.

Arriving in 51 unique shades, the new foundation line is infused with 20+ skincare ingredients. The proprietary formula "delivers ultra comfortable, longwear performance" without compromising the skin. Featuring a serum-like texture, the product is described as "seamlessly" blurring for a natural, luminous finish.

Using colour theory science, Haus Labs formulated the spectrum of 51 shades across 6 families based on skin’s depth and undertones. The shade numbering system (590-000) is based on the pigment load by shade – the higher the number, the higher the pigment load and deeper the shade.

Haus Labs foundation

Alongside the new foundations, the brand has announced a foundation brush and a series of setting powder products, also expected to be released 8 September. The talc-free, fermented arnica infused powder helps nourish and calm skin, whilst setting makeup with a "flawless, undetectable finish."

Earlier this year, Lady Gaga relaunched the Haus Labs brand with a range of clean, cruelty-free and vegan makeup products. The brand has been completely reimagined with a new name, appearance and its own direct-to-consumer website.

Where possible, the brand's packaging uses glass, aluminium, cellulose and post-consumer recycled materials. It also uses FSC-certified paper from sustainably harvested forests to help reduce the brand's climate impact and reach its goal to be 100% carbon neutral by 2027.

Haus labs foundation mixes

Last month, Haus Labs appointed Stephen SantaBarbara as Chief Operating Officer, bringing his years of beauty expertise and a "new level of global, operational excellence" to the brand.

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