Lady Gaga's Haus Labs marks iconic album anniversary with new beauty box
Haus Laboratories, the beauty brand created by Lady Gaga in 2019, has marked the 10th Anniversary of her Born This Way album, with the launch of a limited-edition makeup box set.
Containing a curated collection of 16 full-size Haus Labs beauty products, including a selection of its long-wearing liquid, pencil, and kohl eye-liners, lip crayons, glosses, and red sparkle lipstick, the new Bad Kid Vault has been designed to help fans recreate looks from the iconic album's visuals.
The box is adorned with a behind-the-scenes selfie taken on the set of BTW, and a special message from Gaga.
Named after the “fan-favourite” Bad Kids track on the LGBTQ+ hit album, the limited-edition Vault is available exclusively on hauslabs.com.
To mark the anniversary, Haus Labs is also giving away three signed-by-Lady Gaga VAULTS on Instagram as well as kicking off a makeup transformation and lip sync challenge on TikTok, as-well-as releasing Born This Way makeup looks from friends of the brand.
Launched in 2019 by Lady Gaga, Haus Laboratories is a global, digitally-native makeup brand that “celebrates art, colour, and self-love.”
The brand's mission is to "empower and uplift through makeup" with $1 from every purchase on hauslabs.com going to Lady Gaga's Born this Way Foundation supporting the mental health of young people.