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Lancôme to celebrate latest launch with new pop-up in London

Sophie Smith
10 June 2024

Lancôme is opening a new pop-up in London later this week to celebrate its latest launch and connect with consumers.

Taking place from 14-15 June at The Stables in Covent Garden, the experience is said to be "tailor-made for makeup enthusiasts".

Partnering with exclusive retailer Boots, the pop-up will feature interactive installations and personalised makeup sessions sharing tips and tricks from "world-renowned" makeup artists.

It will also offer free makeup samples, as well as showcase and sell the brand's new Lip Idôle, described as "a new lip hero that delivers an instant flush of colour, supercharged hydration and glow", amongst a number of other best-selling products.

The first 50 guests through the doors will receive a VIP goody bag too, with the pop-up first opening at 2pm on Friday.

Françoise Lehmann, Global Brand President at Lancôme, which is owned by L'Oréal Group, said: "We are pleased to open the doors of Idôle House, a concept tailor-made for makeup enthusiast, for the first time in London, where we get the chance to connect with our consumers and share our expertise."

The news comes as Covent Garden continues to be a pop-up hotspot for the beauty industry, having welcomed a host of brands over the years, including The Inkey List, CeraVe, Benefit Cosmetics and NYX Professional Makeup.

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