Laneige brings 'Play With Wonders' pop-up to Manchester after successful London launch
Laneige launched its third pop-up of 2025 in London last weekend and will take the activation on the road to Manchester this Saturday, aiming to connect with consumers beyond the capital.
Transporting to the Arndale Shopping Centre, the pop-up will include interactive displays and holiday-focused products designed to engage existing fans while attracting new visitors.
Aligned with Laneige’s global "Play With Wonders" campaign, the experience invites attendees to explore the brand’s latest seasonal releases, take part in games and activities, and compete for prizes.
Dennis Sungsue Yang, General Manger at Laneige owner Amorepacific, told TheIndustry.beauty: "This pop-up brings our brand energy to life through joyful, playful experiences our community can celebrate and share together.
"Its about a time when people gather to share joy, play games, and create lasting memories together. After a year of incredible support from our fans, we wanted to invite our besties into Laneige’s Wonder World, a space designed for us to play and celebrate together."
Founded in 1994 by Amorepacific, Laneige is known for its focus on hydration and innovation in skincare.
The brand combines advanced technology with natural ingredients, developing products that target a variety of skin concerns and promote healthy, hydrated skin.
The Play With Wonders pop-up aims to offer beauty enthusiasts an engaging way to experience the Laneige brand, combining interactive elements with product discovery in a festive, holiday-inspired setting.
Sungsue Yang added: "These activations work because they blend experience with emotion. They remind people that beauty can be joyful, playful, and full of wonder, a world they want to step into and share with others.
"We hope every guest leaves feeling lucky, with the sense that every turn this year and into the next can be another chance to win something wonderful. That’s the spirit of Play with Wonders."
