Laneige celebrates latest innovation with debut UK pop-up
If you’re a fan of Laneige and its Bouncy & Firm range, then this one’s for you. The Korean skincare brand, renowned for its ultra-hydrating formulas, is launching its first-ever UK pop-up to celebrate its latest launch.
The two-day pop-up will take place from 11-12 April in London's Covent Garden. Here, shoppers can enjoy Milk Boba Teas while having a skin consultation and taking Insta-worthy snaps.
Dennis Sungsue Yang, General Manger at founder Amore Pacific, told TheIndustry.beauty: "For us, a pop-up space is more than just a marketing venue. It’s an emotional journey and the starting point of a conversation where Laneige transforms from an abstract brand into a living persona.
"In moments where we travel together, share stories, and build trust, we become more than just a cosmetic brand—we become a companion in our customers’ lives."
The brand's Bouncy & Firm range launched last year, promising long-lasting moisture without a greasy finish. Boasting lightweight yet potent formulas that absorb quickly, the collection is powered by Water Science technology to deeply nourish while enhancing elasticity, leaving skin looking plump, smooth and glowing.
As for its new Serum, it’s powered by a Peony & Collagen Complex, Peptide Water and SmoothTech to make skin visibly plumper, firmer and smoother. During clinical trials, 27% said they had plumper skin after eight weeks and 61% said they had bouncier skin after eight weeks. When used with the Bouncy & Firm Sleeping Mask, 85% plumper skin immediately after application.
Laneige, founded by Amorepacific Corporation, is a South Korean beauty brand known for its innovative skincare solutions.
Established in 1994, the brand combines cutting-edge technology with natural ingredients to provide hydration and radiance to the skin. Ir made waves in the UK after bringing its fan-favourite Lip Sleeping Masks to the shelves of Space NK in 2023. Now, it's available at Boots, Sephora, Cult Beauty, Selfridges and Space NK.
