Laneige taps glazed lip trend for latest pop-up
Laneige, the Korean skincare brand renowned for its hydration-first philosophy, is bringing high shine to the heart of London with its glossy, new experience. To celebrate the launch of its new Glaze Craze Tinted Lip Serum, the brand is hosting a pop-up in Covent Garden’s Piazza this weekend.
The immersive space, open 17-18 May, promises a sensory celebration of the brand’s newest innovation - a serum-meets-gloss lip product that offers both skincare benefits and buildable, high-gloss colour.
Visitors can expect a sweet-themed takeover featuring collectable keyrings, custom-designed tees and glazed doughnuts inspired by the lip serum's doughnut-inspired shade range.
Photo Credit: Laura Fuchs
The pop-up marks a continuation of Laneige’s growing UK presence, following the success of its first-ever pop-up here in April. It's Bouncy & Firm weekend-long pop-up was also hosted in London's Covent Garden. Here, shoppers enjoyed Milk Boba Teas while having a skin consultation and taking Insta-worthy snaps. Why fix what's not broken?
Glaze Craze Tinted Lip Serum's (£19) lineup of dessert-inspired hues includes Peach Sugar, Cinnamon Sugar, Sugar Glaze, Chocolate Frosting and the new Maple Glaze shade (launching exclusively on LookFantastic). Each is infused with a 95% skincare base and enriched with plumping polypeptides, pomegranate seed oil and argan ceramides. The result? Hydration, shine and visible volume for up to 12 hours.
Clinical studies show a 28% hydration boost and 39% plumping effect immediately after use, while user trials reported 100% satisfaction in both hydration and glossy payoff after a single wear. The serum’s unique mini doughnut-shaped applicator has also been a hit, with 96% of users saying they enjoyed the texture and finish it delivered.
Laneige, founded by Amorepacific Corporation, is a South Korean beauty brand known for its innovative skincare solutions. Established in 1994, the brand combines cutting-edge technology with natural ingredients to provide hydration and radiance to the skin. It made waves in the UK after bringing its fan-favourite Lip Sleeping Masks to the shelves of Space NK in 2023. Now, it's available at Boots, Sephora, Cult Beauty, Selfridges and Space NK.
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