Lashify and Isamaya showcase DIY lash extensions at Selfridges pop-up
Lashify, the brand known for democratising at-home lash extensions, has teamed up with Isamaya, the beauty brand known for its phallic-shaped lipsticks, on a lash extension set. To celebrate the launch, the limited-edition set is coming to Lashify's pop-up at Selfridges.
LA-based Lashify is the world’s first DIY lash extension system that allows anyone to achieve customisable, salon-quality extensions from the comfort of home. With over 600 patents and 210 trademarks worldwide, the business has created customisable lash extensions that promise to last up to 10 days.
Lashify has now launched its first physical counter in the UK at London’s Selfridges. Here, the brand will have a permanent retail counter and lash application service as well as a pop-up bar showcasing Classic, LED & Isamaya x Lashify control kits.
Customers can book a full-service Gossamer Lash application with a Lashify Pro. The service includes a consultation to discuss aesthetics and lifestyle, followed by a bespoke lash application. Lashify application services can be booked online at Selfridges.com or in-store at the Lashify counter, priced from £34 (£15 for service + Gossamer lash purchase from £18).
As for the pop-up bar, which is open until 13 October, it will showcase Lashify’s best-selling kits as well as the limited edition Isamaya x Lashify control kit, featuring the brand-new Edge and Edge X Gossamer lashes.
A ground-breaking collaboration between world-renowned makeup artist Isamaya Ffrench and Lashify Founder Sahara Lotti, these lash styles are the "perfect fusion of creativity and precision, designed to mimic the look of graphic liquid eyeliner for a lifted, striking effect".
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Isamaya Ffrench said: "I am thrilled to collaborate with Lashify, a brand that shares my passion for innovation and pushing the boundaries of beauty. Together, we have created something truly extraordinary — a new product that totally transforms your face and empowers individuals to express themselves in new and exciting ways. I wanted to create an exciting and completely new product to push the limits of what we understand as makeup today. Use the edge lashes on their own for a soft feline liner, or stack them up for a dramatic wing that mimics a graphic eyeliner effect."
Sahara Lotti, the Founder of Lashify, added: "Isamaya is a kindred spirit. We met and formed an instant bond. She’s multidisciplinary. She thinks outside of the box. She’s an innovator. This pioneering collaboration marries Isamaya’s artistic vision with Lashify’s cutting-edge technology, setting a new standard in beauty and self-expression."
