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Launchmetrics acquires DMR to strengthen data and analytic capabilities

Sophie Smith
29 March 2022

Software solutions provider Launchmetrics has announced the acquisition of its largest competitor, DMR.

Launchmetrics is used by fashion, luxury and beauty executives to connect with the modern consumer. Whilst there are a variety of tools that track business and financial performance, Launchmetrics provides "the only end-to-end solution to measure brand performance".

Following the acquisition, Launchmetrics becomes the SaaS provider to over 1,200 FLB brands, aiming to offer "the most comprehensive brand performance solution". The move marks the company’s 5th acquisition.

Emphasised by Launchmetrics, DMR clients will continue to benefit from its panel of data and services, while gaining access to additional metrics found within the Launchmetrics brand performance cloud solutions, including social media campaigns on platforms such as Instagram, Facebook, Twitter, TikTok, Youtube, WeChat, TikTok.

Michael Jais, CEO of Launchmetrics, said: “This is a significant moment for Launchmetrics. We’ve been working hard to create the industry’s most powerful solution to optimise and measure brand performance. Thanks to DMR’s added value our momentum is propelled, with more than 1200 clients using our tools today."

Enzo di Sarli, DMR’s President and Founder, said: “At DMR, we care deeply about each and every one of our client’s specificities. Launchmetrics has been a longstanding competitor of DMR, the conversation has been a natural evolution over the years and my main goal, thanks to this decision, is to ensure my legacy, over the next years both to DMR clients, whose trust was essential over the years and to DMR worldwide staff who have always been by my side throughout this exciting journey."

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