Le Labo to make regional debut at Victoria Leeds

Le Labo is set to make its regional debut at Victoria Leeds this summer, strengthening the luxury brand's retail footprint across the UK.

Born in Grasse and raised in New York in 2006, Le Labo has accumulated a steadfast following for its philosophy of creating unique sensorial experiences, rooted in slow perfumery.

The new 1,500 sq ft boutique, which is set to open in July, will function like an open artisanal laboratory where fragrances will be freshly hand-blended and personalised for each customer.

It will also offer the brand’s core collection of 19 genderless perfumes and 12 candles, as well as skincare, bodycare, haircare and grooming lines within the multi-level space.

With an international presence stretching from the US to Asia and Europe, Le Labo continues to focus its expansion on premium retail destinations, with Victoria Leeds’ to join its existing portfolio of UK boutiques and luxury concessions.

It will also join a number of other premium brands at the northern retail destination, including Louis Vuitton, Mulberry and Penhaligon's.

Rachel Bradburn, Leasing Director at Victoria Leeds, said: "Le Labo’s focus on handcrafted, high-quality fragrances perfectly complements the character and premium tenant-mix we have curated in Queen Victoria Street and wider Victoria Leeds.

"Being the destination of choice for such a significant regional debut, is testament to our ongoing success at Victoria Leeds. We are thrilled to welcome Le Labo this summer, as we continue to further enrich the destination’s line-up of best-in-class brands."

The news follows the recent appointment of Bradburn as Leasing Director, where she will "spearhead Victoria Leeds’ leasing strategy, driving the destination forward as it builds on its position as the premium prime pitch in Leeds".