LFW goers invited to re-energise at Alo’s wellness escape in Mayfair

Wellness partner Alo is offering London Fashion Week goers a "serene escape" amidst the hustle and bustle, inviting runway attendees to re-energise at the ‘Alo Oasis’  - an immersive wellness sanctuary at the prestigious 1Hotel Mayfair.

Building on the success of Alo Oasis’ debut last season, the exclusive four-day event invites guests to "unwind and recharge" in the heart of London. By partnering with beauty brands from 111SKIN to GHD, the brand, renowned for its cult-worthy activewear, is offering experiences from facials to booster shots.

The curated programme includes:

• Movement and mindfulness classes led by Alo instructors.
• Wellness-inspired menu designed to nourish the body and mind.
• Holistic beauty treatments and restorative therapies.

Beauty and self-care brands involved in the event include:

• Solice Health will provide therapies to support the nervous system from IV therapy to NAD booster shots, Reiki and acupuncture.
• REVIV will offer wellness treatments, including hydration therapy and vitamin-infused IV drips to revitalise guests.
• BTL will showcase its body-sculpting and skin-tightening technology.
• 111SKIN will provide rejuvenating facials and targeted skincare treatments.
• May On, renowned for astrological birth chart readings, will offer personalised insights.
• Bala's fitness accessories will be featured in movement sessions.
• GHD will offer hair styling services, ensuring guests seamlessly transition from runway shows to after-parties.

The ‘Alo Oasis’ will also host a dedicated Models Lounge, in collaboration with LFW's governing body the British Fashion Council, providing a private space where off-duty models can recharge throughout the week.

It comes as Alo is on a quest to expand its presence in the UK. The premium Los Angeles-based activewear brand opened its first UK store at 33 King’s Road in London in November 2023, followed by a 10,000 sq ft flagship store at 150 Regent Street and another opening at 75 Brompton Road in August 2024.