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Liberty boosts customer experience with technological advancements

Chloe Burney
06 February 2024

Iconic department store, Liberty, plans to inject a dose of modern technology to boost customers' experience online and in-person via the help of Aptos, a commerce solutions provider.

Liberty will deploy the latest versions of Aptos’ Store POS and CRM to unlock real-time personalisation and offer even more seamless interactions between associates and shoppers at its Regent Street store.

The retailer recognises the importance of getting the experience just right for every customer who walks through their doors.

Martin Draper, CIO and Digital Director at Liberty, said: "When entering Liberty, shoppers expect a transcendent retail journey – and we need to meet those expectations. To achieve this, Liberty requires advanced technology that allows us to understand each shopper on an individualised basis and ensure that our associates have the best possible tools and data at their fingertips to serve the customer in the most optimal way, in-store and online.

"With the latest versions of Aptos’ POS running on our 125 tills and CRM solution supporting millions of customers, we will benefit from a range of new capabilities and real-time updates to make better decisions, faster and consistently deliver on our brand promise. Our shift to SaaS supports increased efficiency and automation whilst accelerating Liberty’s digital transformation."

With Aptos’ solutions, Liberty plans to:

  • Empower associates to deliver exceptional customer service with enterprise CRM data easily accessible right from POS devices
  • Deliver consistent experiences across every sales channel by integrating CRM data into omnichannel customer journeys
  • Deepen customer satisfaction with robust loyalty and rewards program management, native to the CRM database 
  • Craft high-performance promotions with support for complex customer segmentation, affinities, personalisation and more

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