Liberty unveils 2026 Beauty Advent Calendar worth more than £1,300
Liberty has revealed the first details of its 2026 Beauty Advent Calendar, with customers now able to join the waiting list ahead of its official launch.
First launched in 2014, the Liberty Beauty Advent Calendar has become a prominent fixture in the beauty advent calendar market and has sold out each year since its debut.
The 2026 edition contains 29 beauty products with a combined value of more than £1,300 and will retail for £285.
Curated by Liberty's Beauty Buying team, the calendar includes products across skincare, fragrance, makeup, haircare and wellbeing. Of the 29 products, 21 are full-sized, while 26 are exclusive to the Liberty Beauty Advent Calendar.
Featured brands include Matière Première, Jones Road Beauty, Lisa Eldridge, Reome, Grown Alchemist, Violette_FR, and others, spanning established names and newer brands.
For the fourth consecutive year, illustrator Clym Evernden has created the artwork for the calendar. His design once again features Liberty's Regent Street flagship store, while the Liberty print drawstring bag also returns as part of this year's edition.
Liberty has also included 20 Golden Tickets within selected calendars, each redeemable for £1,000 to spend at Liberty.
Laura Freitas, Beauty Buyer at Liberty, said: "This year's edit is our best yet, with our highest-ever product value and more newness than we've ever included before.
"From skincare to fragrance, makeup to hair, we've carefully curated a collection of Beauty Hall favourites alongside standout discoveries for customers to explore and enjoy.
"Every product has been selected with real consideration, bringing together trusted icons and future icons that we believe have earned their place in any beauty routine."
Beauty Drop subscribers can pre-order the calendar until 20 August. Subscribers will receive early access to purchase from 1 September, ahead of the general release on 2 September, as well as a £25 discount on the calendar.
The announcement follows Liberty's nationwide open call inviting UK-based artists to design the 2027 Beauty Advent Calendar, marking the first time the retailer has opened the creative process behind the annual product.
The initiative invited artists to submit original festive interpretations of Liberty's historic Tudor flagship store, drawing inspiration from London's cultural landscape and the retailer's heritage.
One winning artist will be selected to develop their design in collaboration with Liberty's in-house creative team, with the final artwork featured on the 2027 Beauty Advent Calendar. The commission includes a £15,000 prize and the project will be documented across Liberty's digital and social media channels.
