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Liberty's The Beauty Drop sells out within 12 hours of launch

Gaelle Walker
04 October 2021

Liberty has temporarily closed subscriptions for its new The Beauty Drop beauty box scheme after it sold out within just 12 hours of launch.

Launched last week, Liberty’s first ever beauty subscription service gives members four boxes a year packed full of beauty products for £20 a month.

Each box is worth up to £300 and features ‘how-to’ videos from beauty experts on how to use the products inside, as-well as expert info about the brands behind each product.

The retailer has now launched a ‘waiting list’ for customers ahead of more memberships being released in December.

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