Lifestyle store MINISO to open at Westfield London

Design-led lifestyle retail store MINISO is to open its ninth UK store at Westfield London on 1 July.

The retailer has unveiled a number of activities planned to mark the launch at 12pm, including Taiko drummers, a surprise character appearance and free gifts with purchase over £25 for the first 200 customers.

The new 2,200 ft store will stock the company's full range of items including homeware, food, health and beauty. The new unit will be located on Level 1, opposite the Apple Store.

Founded by CEO Ye Guofo, MINISO currently operates over 4300 stores in more than 90 countries and regions since 2013 including the US, UK, Canada, Australia, Spain, UAE, India, and Mexico. The retailer also hold exclusive partnerships with brands international designers from Japan, China, Korea, Sweden and Denmark.

Saad Usman, COO at MINISO UK, said: "We’re delighted to announce the launch of our Flagship store at Westfield London, White City. We believe that the opening of this store, our second in London, is the perfect place for us to continue our expansion in the UK.

"At MINISO UK, we’re committed to getting the retail industry back on its feet, demonstrated not only by the investment into our fantastic new store, but also the creation of 10-15 new jobs in the local market."

Katie Wyle, General Manager at Westfield London, added: "We’re thrilled to welcome MINISO to Westfield London this summer. We’re confident MINISO, which advocates a fashionable and relaxed lifestyle, will be a hit with our customers and we’re pleased to continue introducing such international brands to our offer."