Lisa Eldridge announces new Covent Garden pop-up
Beauty brand Lisa Eldridge is getting ready to open its latest pop-up in Covent Garden's Market Building.
Opening from 9 July to 4 September 2022, the summer pop-up will offer an immersive space which celebrates a "Carnival of Colour".
The opening will launch ten new shades of the brand's Luxuriously Lucent and Insanely Saturated Lip Colour collections, as well as six new shades of its Liquid Lurex Eyeshadow.
Visitors will be able to try and buy the new ranges exclusively at the pop-up, along with the opportunity to receive advice from a team of in-store beauty experts.
Covent Garden is a popular location for beauty pop-ups, with brands including Beauty Pie, Space NK’s House of Tatcha, Vieve and The Inkey List all hosting pop-ups so far this year.
The announcement follows the opening of Lisa Eldridge's first ever pop-up in Covent Garden last year. The House of Eldridge Studio offered an edit of Lisa’s favourite products and niche brands, accompanied by the Lisa Eldridge make-up and jewellery ranges.