Lisa Eldridge cherry-picks Selfridges for its first permanent concession

Make-up artist Lisa Eldridge is bestowing her namesake beauty brand with its first permanent home, in the bustling beauty halls of Selfridges. 

Following the success of its direct-to-consumer website launch and two highly lauded pop-up stores in Covent Garden, Lisa Eldridge will be bringing its ‘un-dupable’ beauty essentials to Selfridges shoppers from the 1 June 2023.

Visitors will be able to get their hands on all their beauty favourites, from Lisa Eldridge’s all-new Seamless skincare range, to its seamless complexion products and renowned Lip Colours.

Lisa Eldridge told TheIndustry.beauty: “This is such a dream come true for me, as when I first moved to London to begin my career as a makeup artist, I worked on a makeup counter in Oxford Street - so to see my name on a counter… let’s just say it’s going to be emotional.”

 “At my first ever permanent counter, you’ll be able to explore all of my products first-hand, assisted by my team of handpicked experts, and try all the shades as well as discovering some brand new, EPIC launches, coming this Summer.”

In addition, to celebrate the opening of the permanent concession, Lisa and Selfridges will be hosting pop-ups in London on 1 June, as well as at the Manchester Trafford from 19 June to 2 July, and Birmingham, from 10 July to 23 July.

This trio of pop-ups follows the success of the beauty brand’s two previous pop-ups in Covent Garden, debuting The House of Eldridge studio in 2021 and celebrating a ‘Carnival of Colour’ in 2022.

At each pop-up, the first lucky 200 customers will be gifted a limited-edition beauty token- a Lisa Eldridge Lip Colour.

This news comes as Selfridges continues to expand its beauty offering, with the launch of haircare disrupter Briogeo just last month.