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Live Tinted secures $10 million funding to boost growth

Sophie Smith
06 March 2023

Live Tinted has closed a Series A fundraising round of $10 million to boost product innovation and category expansion. 

Founded by South-Asian beauty entrepreneur and businesswoman Deepica Mutyala in 2018, Live Tinted aims to "change the beauty narrative and celebrate and unite beauty for all tinted skins".

The brand is known for its range of skincare, suncare and makeup, including a bestselling Superhue Brightening Eye Cream, Huestick Colour Corrector in Rise and Huebeam Blushing Bronzer. In the UK, Live Tinted is available at Cult Beauty and its own website.

Deepica Mutyala Live Tinted

Deepica Mutyala, Founder of Live Tinted

The new funding has been led by Monogram Capital Partners. Additional backers include Montage Ventures, as well as Halogen Ventures, Curate Capital and Fearless Fund.

Deepica Mutyala, Founder of Live Tinted, told WWD: "My team and I are committed to creating solution-oriented products for a diverse community led by our consumers’ demand, and this investment will help us do just that, along with support further expansion with our retail partner, Ulta, and bring on additional executive hires to join our team.

"Live Tinted has important innovative launches in the works for the rest of 2023 and beyond, and we’re so grateful to be able to use this funding to spread our mission wider."

In a post on Instagram, she added: "This new round of financing means the pressure/stakes have never been higher. Tint Fam, you’re literally what keeps me going. I hope to continue to make you proud of the company we are building together."

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