Liverpool skin specialist launches new skincare line for children

The founder of Boss Face has launched a new skincare line for children, offering an age-appropriate collection that nurtures young, delicate skin.

Liverpool skin specialist Ashley Wady is the creator behind Funny Skin, launching with four clean and easy-to-use products for children.

Designed for ages eight through to 16, and ideal for all skin types, tones and genders, Wady developed the range with paediatricians and dermatologists at specialised children’s hospitals to ensure children and their young skin are protected.

The collection initially launches with a cleanser, hydrating and nourishing serum, and daily moisturiser for healthy, glowing skin, as well as an SPF 50 for over 12 hours of sun protection.

Wady is an advanced aesthetician with decades worth of experience, having worked for beauty brands across the globe including L’Oréal, pharmaceutical company GSK and Aestheticare. During the pandemic, she used her time and knowledge to create her very own skincare line, Boss Face.

Since 2020, the brand has established a trusted reputation and loyal network of more than 350 high trusted clinic partners.

Having always wanted to diversify and offer a range for young, growing skin, Wady felt that now was the time, particularly as children now have access to social media and misinformation.

"I’ve always wanted to create skincare for kids as I believe in creating healthly habits from a young age but more recently, I’ve been consistently seeing misinformation being shared across social media. We’ve also had more and more parents coming into our clinic to ask what their children can use on their skin," said Wady.

"Funny Skin has been formulated alongside dermatologists and paediatricians with only natural ingredients to ensure we protect young skin, but also give children the chance to use skincare, especially as this is becoming more and more popular today."

SPF is also a big focus for Wady, and educating children and their families on the importance of protecting young skin.

"In countries such as Australia, kids are educated on sunscreen and I wanted to bring that to the UK. Although we don't have the same climate, it's still important to create that healthy habit, helping them understand it’s just as essential as brushing your teeth," she added.