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Liz Earle names first ever celebrity partner

Sophie Smith
31 January 2023

Liz Earle Beauty Co. has named UK-based radio and television presenter Vick Hope as its first ever celebrity partner.

As part of this, Hope will help the skincare brand to celebrate new launches throughout 2023 and support their shared ambition to restore biodiversity across the UK.

Since its launch in 1995, Liz Earle Beauty has been "committed to pioneering natural and ethically sourced skincare". The brand is Leaping Bunny approved and has a Carbon Neutral Company certification.

Most recently, the brand partnered with WWF to support the restoration of valuable seagrass meadows in the Solent and across the country. Seagrass provides an important habitat for marine wildlife and absorbs ocean carbon storage.

This year, Liz Earle Beauty plans to expand its best-selling Glow range with two new products and will continue its journey to restore biodiversity, now with the help of Hope.

Commenting on the partnership, Vick Hope said: “I absolutely love Liz Earle and everything it stands for. The brand encapsulates my philosophy that beauty and skincare should be accessible for everyone to feel good as a form of self-care, whilst crucially being sustainable, ethical and naturally sourced. For me, it felt like the perfect beauty brand to partner with as I share many of its biodiversity values."

Claire Lee, Head of Brand Marketing at No7 Beauty Company, said: “We are very proud to be partnering with Vick and look forward to working together on our shared sustainability journey, raising awareness of products, initiatives and topics close to both our hearts. Vick was a natural choice of partner and we look forward to properly introducing her to our stunning Isle of Wight home, which has long been a source of inspiration for the brand, from the coastal colours of the packaging through to the protection of its unique natural habitats.”

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