L’Occitane and Sephora bring immersive Almond pop-up to Westfield

Following the success of its Covent Garden activation earlier this year, L’Occitane en Provence is once again teaming up with Sephora to host a four-day pop-up experience, this time at Westfield White City.

Running from Thursday 28 to Sunday 31 August in the centre’s North Atrium, the activation showcases the sensorial world of L’Occitane’s best-selling Almond collection. Designed to "fully immerse" visitors, the sculptural space combines golden lighting and warm, inviting tones to spotlight two of the brand’s bestsellers, Almond Shower Oil and Almond Supple Skin Oil, as well as the debut of the new Almond Hair & Body Mist.

Dianna Tieu, UK&I Managing Director at L’Occitane en Provence, told TheIndustry.beauty: "After the success of our first Covent Garden collaboration earlier this year, we’re delighted to partner with Sephora UK once again at Westfield White City.

"This second pop-up invites even more guests to immerse themselves in a sensorial journey with our iconic Almond collection and the spirit of Provence."

Guests will be able to discover, sample and shop the hero products all while exploring the scents of the Almond Shower Oil and Almond Supple Skin Oil. They will also invited to discover the swirling “mist installation” infused with almond notes created a mesmerising display evocative of the French hillsides.

This latest activation follows L’Occitane en Provence’s Covent Garden pop-up earlier this year, which ran from 2-4 May in collaboration with Sephora.