L'Occitane en Provence celebrates bestselling range with pop-up in London
L’Occitane en Provence has partnered with Sephora UK to celebrate its bestselling Almond Body Care collection with a three-day pop-up in London's Covent Garden.
Taking place this weekend, from 2-4 May, the pop-up brings the warmth of Provence to the heart of London.
Featuring a sculptural design, golden lighting, and rich, inviting tones, the activation is designed to "fully immerse" visitors in the sensoriality of the brand's two most beloved products: the Almond Shower Oil and the Almond Supple Skin Oil.
Guests are transported in mind and spirit to a sun-drenched Provence, where they can explore the collection's scents, all centred around the nourishing essence of Almond Oil.
As part of this, plumes of the scent create a "mesmerising" display of swirling mist, immersing consumers in a fragrance experience reminiscent of Provence hillsides.
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Described as the "perfect body care duo for the summer months", the Almond Shower Oil and Almond Supple Skin Oil promise to soften, hydrate, and firm the skin.
The shower oil transforms from an oil into a delicate milk on contact with water, gently cleansing while nourishing the skin. Complementing it, the skin oil promises intense hydration, locks in moisture, boosts in elasticity, and leaving skin feeling smooth.
Image credit: Katsfilms
