London-based men’s skincare brand Valuxxo makes its debut

Valuxxo, the new London-based men’s skincare brand, has launched with its first range of premium products uniquely designed to help restore, tone and nurture male skin.

Available online now, the all-natural range includes an eye cream and face serum, both of which contain powerful organic active ingredients to promote skin health.

Suitable for all skin types, the Revitalizing Eye Cream (rrp:£38.88) features hemp seed oil to strengthen the skin, reduce inflammation and smooth away signs of aging.

Valuxxo's Firming Face Serum (rrp:£37.06) protects and rejuvenates with hemp seed oil, hyaluronic acid, and organic oils, including jojoba, which work in tandem to maintain skin elasticity and protect from water loss.

The environmentally-focused brand also uses planet-friendly production methods such as cold pressing, while packaging is also recyclable.

Commenting on the launch, the brand’s Sicilian-born founder Valentino La Ciura said, “I am enormously proud to launch our new premium skincare range for men.

“Our vision was to provide men with skincare products they could rely on to produce radiant, younger looking skin, helping them feel confident about the way they look no matter how busy their lifestyles - and I passionately believe we’ve achieved that.

“Throughout this journey, we have been committed to using only raw materials in our produce range and have proven that it is possible to create natural, vegan-friendly and sustainable cosmetics that have positive end results.

“From our Men’s Revitalising Eye Cream to our Men’s Firming Face Serum, our new skincare line gives men a comprehensive skincare routine that they can rely on,” he added.