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Lone Design Club opens Wales’ first-ever digital shop front in Cardiff

Sadiyah Ismailjee
04 September 2020

Fashion, beauty and lifestyle retailer, Lone Design Club has launched the first digital shop front in Wales, brought to the capital by Morgan Quarter.

The Lone Design Club’s Phygital window is located at 22-24 Morgan Arcade and 18 The Hayes from 1st September to 12th October 2020.

Using QR codes these stores will be fully operational around the clock. Shoppers will be able to browse a collection of independent, sustainable, and ethical retailers from in the arcade, other stores and online to purchase items and sign-up to a wealth of events and activities via the Lone Design Club Digital Web Store which includes digital experiences, workshops, beauty events and tutorials.

The fully interactive experience supports the growing conscious consumerism movement and allows consumers to support local and small designers in their time by shopping the latest wares from brands they know, as well as new independent brands - without having to go into the shop.

Asset Manager at Lasalle Investment Management, Pippa Taylor said: “We’re thrilled to be hosting the first ever Phygital window in Wales, thanks to the innovative Lone Design Club. It is more important now than ever to support the local talent and the interactive shop front is a new and exciting way to do this.”

“The Morgan Quarter is known for its brilliant independent stores and boutiques, so the Lone Design Club fits in perfectly. We look forward to welcoming people to the arcades to explore the Phygital windows and see what Lone Design Club has to offer while finding other hidden gems.”

The windows will showcase the best in independent Welsh and wider UK fashion, supporting businesses that are making innovative changes in sustainability, ethics and social responsibility.

Lone Design Club CEO, Rebecca Morter, said: “It is wonderful to be working with LaSalle and Morgan Quarter to host the Lone Design Club pop up in the heart of Cardiff. We wanted to work within the historic arcades as they celebrate everything we stand for in terms of independent retailers and supporting homegrown talent.”

In June, the independant concept retailer revealed several shoppable windows on London’s South Molton Street, which allow independent brands to display their collections while observing social distancing.

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